<aside> 👩🏾‍🔬 PRO TIPS: 1. Click "Duplicate" in the top right corner to make your copy and edit this doc.

2. Add this page (as a template) to your resources database and use it again and again in your offer planning!
Not sure how? Watch this short video: https://share.getcloudapp.com/xQu78o9J

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<aside> 🏋🏽‍♀️ If you see an arrow (→) or a place that has "List" all grayed out; just start typing. That's the beauty of Notion!

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Start with the end in mind.

What's the paid offer at the end of this rainbow?

Make this a detailed narrative about the OFFER part of the offer.
What's the thing that you're trying to get people to buy into? ... 5 one-on-one coaching sessions, 9-week course to teach people how to...
Also include things like the number of sales that you need to make of this paid product.

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What's in it for the buyer?

Think of this in terms of problems you want to solve, not feature requests or even how to solve them.

What would be some free samples of this paid offer?

Take a look at the above and brainstorm on a smaller problem that you can solve or a series of characteristics that would help customers self-identify that they need your paid offer?

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What actions will you take (weekly) to ask people to check out your free sample?

Is it posting sales language on social, emailing people (with permission), virtual/in-person networking...what actions will you take to drive people towards the free thing so that you can even talk to them about the paid thing?

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How does this opt-in lead back to you?

Not just thinking of what about this idea will make people want more... you. What specific queues and at what specific points in the experience will you ask these people to buy the paid offer?